Our experts emerge from various backgrounds in public relations, marketing, special events, film production, and entertainment industries. Due to our individual and unique experiences, we are able to offer the most for our beauty, lifestyle, fashion, tech and corporate clients.
Erika Wirkkala, is a seasoned communications executive with
more than 15 years of professional experience. Throughout the
course of her career she has advised several public as well as
privately-held companies. She has offered counsel and led
campaigns for leading brands such as Education Management
Corporation, Union Bank N.A., Pennsylvania Department of Health
and Human Services, The Pittsburgh Symphony Orchestra and
Continuous Learning Group, Inc. She serves as an advisor to
brands who are seeking to enhance reputation through strategic
media relations campaigns. She has secured positive media
placements in outlets such as Wall Street Journal, Fortune,
People, The Today Show and scores of other regional and trade
publications.
She began her career in marketing
communications in the early 90's while working at the
powerhouse P.R. agency, Hill & Knowlton Public Relations in Los
Angeles. Her professional experience includes media relations,
multicultural communications, consumer marketing, social
marketing, speech writing and experiential marketing. Her past
PR experience and knowledge brings to the PEG Group an
unparalleled foundation of expertise in streamlining successful
campaigns for our PR clients. Erika obtained a B.A. in
Journalism from California State University, Northridge.