Strategic PR That Gets You Seen, Heard, and Celebrated

We don’t just create buzz — we build brand equity.

We’re a boutique PR and brand strategy agency built for visibility that drives real growth. We combine the reach of a major firm with the focus, flexibility, and heart of a hands-on partner. Backed by insider access and powerful media relationships, we help brands get seen, trusted, and remembered.

Whether you're launching, scaling, or reinventing—our strategic storytelling and bold visibility campaigns are designed to unlock opportunity and accelerate brand momentum.

From media placements and thought leadership to influencer campaigns and events, we position you to show up where it matters—and make it count.

98% of our clients come from referrals—because we deliver more than buzz. We deliver breakthrough.

Lauren really got us and our vision...she and her team at Pearl PR Group really went above and beyond our expectations to make the NYX FACE Awards a complete and beautiful success. And her strategic campaign execution played an instrumental role in helping us get acquired by L'oreal. We give her high praise!

~T.S. - VP of Communications, NYX Cosmetics

★★★★★

★★★★★

Lauren with Pearl PR Group took over after another agency failed to get us any press for our expansion, so we weren't expecting much, but we couldn't be happier with the results. Lauren exceeded our expectations and got us top-tier media coverage in a short time-frame. She’s a true expert in her field.

~J.B. - Co-Founder & COO, Doorstead

Lauren is super thorough, professional and has great attention to detail… [Pearl PR Group] really rolled with everything we threw their way, including a limited budget, which they did magic with.

~L. B. - Global Branding, TikTok

★★★★★

★★★★★

Pearl PR Group launched us and despite competitors that had launched months before us, we were the only brand that was repeatedly on The Ellen Show, GMA, Today Show, WSJ, Forbes, Mashable and countless others. Lauren has many high profile connections and whatever the request was, she made it happen. Everything we can possibly imagine, they got it for us. They also made our presence at CES stand out above the crowd.

– J. W. - Marketing Director, SWAGTRON

TESTIMONIALS

Our Credibility

★★★★★

★★★★★

Lauren is simply AMAZING! Our projects succeeded because of her expertise, meticulous attention to detail, and genuine kindness. She consistently brought our vision to life while elevating our event profile year after year — always with a positive attitude and a smile.

~ R.K. - Director of Special Projects, Age of Learning, Inc.

We highly recommend Lauren and Pearl PR Group without any reservation... we were thoroughly impressed with their ability to mold our vision into a reality with such ease and professionalism and successfully elevated our brand even beyond what we imagined.

~M.O. - Western Regional Director, Alexander McQueen

These are just a few of the results we’ve delivered — yours could be next.

Awarded Best of Beverly Hills for Three Consecutive Years

★★★★★

Our Experience

PAST & PRESENT CLIENTS | PARTIAL LIST

Our Celebrity Experience

Our campaigns and celebrity-facing touchpoints have reached a wide range of high-profile figures through strategic brand integrations, talent collaborations, product placement, and celebrity seeding. Some notable names include:

Clint Eastwood, Justin Bieber, Jamie Foxx, Jessica Alba, Ed Sheeran, Viola Davis, Mark Wahlberg, Stevie Nicks, Dave Grohl, Beyonce', Martha Stewart, Whoopi Goldberg, Jenna Ortega, Angela Bassett, Neil Patrick Harris, Anthony Anderson, Ken Jeong, Jon Hamm, Lamar Jackson and many others.

Justin Bieber on the Ellen Show

Martha Stewart at Miami Art Basel Integration

CELEBRITY TOUCHPOINTS & BRAND EXPOSURE

Viola Davis at Critics Choice Integration

Jamie Foxx at Oscars Integration

Stevie Nicks at the Grammy Foundation

Mark Wahlberg social media shout out

Jenna Ortega+ at Show Wrap Party

Clint Eastwood at MOTIFF Awards & Festival

Our Core Values

OUR MISSION & VALUES

At Pearl PR Group, we are on a mission to empower our clients with comprehensive, 360-degree strategies that build genuine brand equity. We roll up our sleeves and work alongside our clients as true partners, driven by integrity, honesty, and a deep personal commitment to their success. We know that our client's every dollar matters and we take that responsibility seriously, ensuring that every strategy we craft maximizes ROI and drives meaningful results. Every story we share is designed to build authentic connections and create lasting impact—because we believe visibility should do more than make noise; it should build momentum that elevates your brand for the long term.

Strategic Excellence

We take a thoughtful, data-driven approach to every campaign, ensuring efficiency, impact, and maximum ROI, no matter the budget size.

Kindness & Respect

We believe that relationships—both inside and outside the agency—should be built on kindness, respect, and genuine human connection.

Integrity & Honesty

We operate with complete transparency and honesty, always prioritizing the best interests of our clients over quick wins

Genuine Partnership

We treat every client’s business as if it were our own, investing time, creativity, and care into every decision, strategy, and result.

Agility & Creativity

We combine the polish and reach of a major agency with the nimbleness, creativity, and hands-on attention of a boutique firm.

Long-Term Impact

We focus on creating meaningful visibility and momentum that strengthens brand equity and positions our clients for sustained success.

Our Philosophy

Our Team

WHO WE ARE

Our Story

Our team is a collective of experts spanning media and public relations, digital PR, branding, marketing, and special events, that’s worked with global names in consumer brands, hospitality, beauty, tech, fashion, lifestyle and more. We bring a wealth of industry insights and media connections to every project. This rich synergy enables us to deliver comprehensive, tailored solutions for every client. Each project is guided by specialists with deep expertise in their specific fields, ensuring strategic alignment and excellence at every stage. With a proven track record of success, we are committed to delivering exceptional results, maximizing ROI, and securing the recognition your brand deserves.

Founded in 2007 by Lauren Song as Pearl Events Global, the agency began with a focus on special events, producing memorable and impactful experiences for a diverse range of clients. As its reputation grew, the agency quickly expanded into red carpet events for projects with high-profile talent like Clint Eastwood, Jessica Alba and more, blending its events expertise with high-profile celebrity-driven publicity. This evolution naturally led to a growing demand for comprehensive red carpet PR services, which in turn paved the way for the agency’s expansion into full-scale public relations.

As the agency’s scope and expertise continued to broaden, it evolved into Pearl PR Group—offering clients the polish and reach of a major firm with the personalized attention and agility of a boutique agency. Over the years, Pearl PR Group has built a proven track record of success, securing top-tier media placements, launching household names, and helping brands achieve category leadership. Its commitment to integrity, creativity, and relationship-building has set it apart, driving long-term impact for clients across industries.

Today, with Lauren's continued leadership, Pearl PR Group operates under the umbrella of PRBM Group—a full-spectrum communications collective offering comprehensive 360-degree solutions. From full-service PR and special events to digital strategy, branding, marketing and consulting, PRBM Group is equipped to meet the diverse needs of brands at every budget and every stage of their journey—delivering tailored, results-driven support designed to build momentum, visibility, and lasting brand equity.

Lauren is also an invited LinkedIn Contributor, selected to share expert insights in their Collaborative Articles — an invitation-only distinction extended to a curated group of professionals with a proven track record of leadership and expertise in their field.

We don’t just land press—we craft holistic PR, branding, marketing, and special events strategies that amplify your brand across every touchpoint. We thrive on creativity, collaboration, and seeing our clients shine.

Ready to elevate your brand? Let us help you get there.