Holiday Gift Guide PR Services for Consumer Brands
Holiday gift guides remain one of the most valuable editorial opportunities for consumer brands.
Get your products in front of holiday shoppers with a focused PR campaign designed to get your brand featured in holiday gift guides during the busiest shopping season of the year.
WHY HOLIDAY GIFT GUIDE PR?
Get Your Product Discovered During the Holiday Shopping Season
The holidays are one of the biggest opportunities for consumer brands to increase awareness and reach new customers. Holiday gift guides help introduce products to shoppers actively looking for gift ideas while giving brands valuable third-party credibility.
A strategic holiday PR campaign can help your brand:
✓ Reach new audiences during peak buying season
✓ Increase awareness around your products
✓ Build trust through media features
✓ Create additional exposure beyond your own marketing channels
Is Holiday Gift Guide PR Right for Your Brand?
This campaign is ideal for consumer brands that:
✓ Want to increase awareness before the holiday shopping season
✓ Are looking to reach new customers beyond social media
✓ Want to build credibility through media exposure
✓ Are launching a product or looking to create more visibility around an existing product
Great fits include:
Beauty and wellness products
Food and beverage brands
Consumer technology
Lifestyle products
Home and giftable products
Fashion and accessories
What Holiday PR Can Help Your Brand Achieve
A holiday PR campaign is designed to help consumer brands increase visibility during one of the most competitive shopping seasons of the year.
With the right strategy, your brand can:
✓ Get discovered by new potential customers
✓ Increase awareness around your products
✓ Build trust through third-party media exposure
✓ Create more opportunities for holiday shoppers to discover your brand
✓ Strengthen your brand credibility beyond your own marketing channels
How We Help Position Your Brand for Holiday Media
Every brand has a different story to tell. We develop a focused holiday PR strategy designed around your product, goals, and the types of media opportunities that make sense for your brand.
Our approach includes:
Identifying the strongest angles for your product
Positioning your brand for holiday gift guide opportunities
Developing strategic outreach
Managing the campaign process from start to finish
Frequently Asked Questions
What exactly is included in the holiday PR campaign?
This is a focused, end-to-end holiday PR campaign designed to get your product in front of relevant media and increase your chances of being included in holiday gift guides and seasonal shopping coverage.
Your campaign includes strategic positioning, targeted media research, pitch development, personalized media outreach, follow-up, and campaign management based on your product, target audience, and goals.
Is this earned media or paid/branded content?
Earned media can provide significantly greater organic reach and long-term visibility than paid branded content. Instead of paying to put your product in front of an audience, your product can be discovered naturally by the publication's existing readers, shoppers searching online, and people discovering the article through search and sharing.
Unlike a paid ad or sponsored placement, which generally stops generating exposure when the campaign ends and can be difficult to find again without the direct link, earned editorial coverage can remain searchable and discoverable online for months or even years.
It can also build third-party credibility, strengthen search visibility and SEO, drive referral traffic, and continue introducing new people to your brand organically long after the holiday season, something paid branded content typically cannot replicate.
You're not just paying for impressions. You're earning exposure that can continue working for your brand.
Our goal is to create genuine third-party media exposure that can build awareness, credibility, and trust with potential customers.
Do you guarantee that my product will be featured?
No reputable PR agency can guarantee that a specific journalist or publication will feature a product, because final editorial decisions are always made by the media.
However, this program does include our Media Placement Guarantee. We guarantee a minimum of 2 to 3 qualifying placements in Tier 1 or Tier 2 media outlets. If we haven't delivered the guaranteed placements, we'll continue working at no additional fee until we do, subject to the program's terms and eligibility requirements.
What happens if I don't receive the guaranteed placements?
If you don't receive the minimum 2 to 3 qualifying Tier 1 or Tier 2 media placements during the campaign, we'll continue working at no additional fee until the guarantee is fulfilled, subject to the program's terms and eligibility requirements.
Our goal isn't simply to send pitches and move on. We're committed to pursuing the right opportunities and continuing the work necessary to generate meaningful media results.
What types of products are a good fit for holiday gift guides?
Products that are unique, giftable, visually appealing, and relevant to holiday shoppers often perform well.
We work with consumer brands across categories including consumer electronics and technology, beauty, wellness, food, beverage, lifestyle, home, fashion, and more.
The strongest candidates typically have a compelling product story, clear consumer benefit, and a product that makes sense within a holiday shopping context.
How many media outlets will you pitch?
We don't rely on a generic mass-pitching approach or simply send the same pitch to hundreds of outlets.
We'll identify and target relevant media opportunities based on your product, category, target customer, and holiday shopping angles. The specific number of media targets will vary by campaign because a strategic, targeted approach is more effective than simply focusing on volume.
Do I need to already be an established brand to get holiday press?
Not at all.
Emerging brands can be a great fit for holiday media when they have a strong product, clear positioning, and a compelling reason for media and consumers to pay attention.
You don't need to be a household name to be considered. Your product simply needs to give an editor a reason to say, "This belongs in our holiday coverage."
Do I need to provide product samples?
Yes. Product samples are required for this campaign because media outlets may need to evaluate, photograph, test, or experience the product before deciding whether to include it in their holiday coverage.
We typically recommend providing approximately 25 to 30 media samples for the campaign. This gives us a strong pool of products to distribute to relevant media contacts and pursue opportunities.
The number of samples you are able to provide can also affect the breadth of media outreach. The more samples available, the wider the range of media outlets and opportunities we can potentially pursue. While 25 to 30 samples is a solid number for a campaign, brands able to provide additional samples may give us greater flexibility to expand outreach.
Product samples and shipping costs are the responsibility of the brand.
Will media outlets ask for an affiliate link?
Some media outlets, particularly publishers that regularly produce shopping and gift guide content, may request an affiliate link or affiliate commission opportunity when considering products for inclusion.
An affiliate relationship is not required for every media opportunity, and having one does not guarantee coverage. However, it can be a factor in an outlet's decision to include a product, particularly for commerce-focused publications.
If your brand has an affiliate program or is able to offer an affiliate link, we recommend having one available for the campaign. We'll communicate any relevant requirements to you as media opportunities develop.
How long does a holiday PR campaign take?
Holiday media planning often begins months before the holiday season, with many gift guides being planned well in advance. That's why we recommend starting as early as possible.
The earlier you begin, the more time there is to develop your strategy, identify relevant opportunities, and pursue media consideration.
Want to see how the process really works? Read our full Holiday Gift Guide PR Timeline here.
What happens after I purchase?
After you purchase, you'll receive onboarding instructions and we'll gather the information and materials needed to build your campaign.
From there, we'll develop your holiday PR strategy, identify relevant media opportunities, create your campaign pitches, and begin targeted outreach based on your product and campaign timeline.
We'll manage the outreach and follow-up process throughout the campaign so you don't have to figure out PR on your own.
Is this an ongoing PR retainer?
No. This is a one-time, flat-fee PR campaign.
It's specifically designed for brands that want focused PR support around the holiday shopping season without committing to an ongoing monthly retainer.
If you're looking for a longer-term PR strategy, we can discuss additional options separately.
When should I start a holiday PR campaign?
Holiday media planning can begin as early as July, and many editors begin planning holiday shopping coverage well before the holiday season arrives.
The earlier you begin, the more time there is to develop your strategy, identify relevant opportunities, and pursue gift guide consideration.
That said, if you're already later in the season, it doesn't necessarily mean you've missed your opportunity. Some media opportunities continue to develop throughout the holiday shopping season.
Want to see how the process really works? Read our full Holiday Gift Guide PR Timeline here.
Why Partner With Pearl PR Group?
Pearl PR Group helps consumer brands increase visibility through strategic PR campaigns designed to connect brands with the audiences that matter most.
With over 16 years of experience, we combine strategic storytelling, media expertise, and personalized attention to help brands create stronger visibility and credibility.
Pearl PR Group is a division of PRBM Group, a strategic communications collective dedicated to elevating brands through innovative storytelling, media strategy, and thought leadership. More on PRBM >> HERE
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